Not as s3xy as carbon wheels - consumer perceived value in cycling Consumer perceived value (CPV) is one of the most widely researched themes in marketing and economics. CPV is the subjective worth that customer places on a good or service. It's complex, being influenced by several factors such as cultural, social and psychological values. Some factors include perceived scarcity, potential return on investment and more intangible values like status and personal image. CPV crops up in [...]

E-bike comfort I don't know what it's like where you live, but here in Canberra E-bikes are really beginning to be a thing. I'm seeing lots of them out in the wild. They are great for the daily commute, keeping up with your faster and fitter mates on a weekend jaunt or pottering around the lake with the kids. As they allow people to spend more time in the saddle, I'm increasingly fielding questions about E-bike comfort. [...]

The drawbacks of bike fitting on a trainer With the number of bike fitting methods around, you may be wondering which is the best one for optimising your position. Will the bike shop sizing serve me well? Should I have an angle based fit? A bike brand specific fit. What about having a biomechanist or sports scientist fit me? Is 3D video capture or saddle pressure mapping important? It can be a bit of minefield to wade [...]