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Not as s3xy as new carbon wheels – consumer perceived value in cycling

Not as s3xy as carbon wheels - consumer perceived value in cycling Consumer perceived value (CPV) is one of the most widely researched themes in marketing and economics. CPV is the subjective worth that customer places on a good or service. It's complex, being influenced by several factors such as cultural, social and psychological values. Some factors include perceived scarcity, potential return on investment and more intangible values like status and personal image. CPV crops up in [...]

By |2024-06-02T17:03:57+10:00June 2nd, 2024|Bicycle equipment, Bike fit|0 Comments

Leather saddles – A bike fitter’s perspective

Leather saddles - a bike fitter's perspective Recently, a client asked me "Why don’t bike fitter’s like Brooks saddles?" The question wasn't really specific to Brooks saddles per se, but rather the 'old school' style of leather saddles made by Brooks and others like Selle Anatomica and Berthoud. I was initially surprised by the question as I have nothing against these saddles but, after some thought, I realised that there was a lot of merit to the [...]

By |2023-09-10T07:29:43+10:00September 10th, 2023|Bicycle equipment|0 Comments

E-bike Comfort

E-bike comfort I don't know what it's like where you live, but here in Canberra E-bikes are really beginning to be a thing. I'm seeing lots of them out in the wild. They are great for the daily commute, keeping up with your faster and fitter mates on a weekend jaunt or pottering around the lake with the kids. As they allow people to spend more time in the saddle, I'm increasingly fielding questions about E-bike comfort. [...]

By |2023-04-13T09:44:22+10:00April 12th, 2023|Bicycle equipment, Bike fit|0 Comments

Getting the drop on handlebar shape

Getting the drop on handlebar shape Next up in my series on the properties of drop handlebars is the aspect “drop” (‘C’ in picture below) and the closely related aspect 'shape'. (Other articles in the series include one on finding your optional road handlebars and the skinny on handlebar width.) Drop is a measurement of the bars from the centre of the tops of the bars to the centre of the lowest point of the [...]

By |2022-01-09T17:49:19+11:00January 9th, 2022|Bicycle equipment, Bike fit|0 Comments

The skinny on handlebar width

The skinny on handlebar width In the first article of this series, we discussed some of the issues involved in finding your optimal road handlebar.  In the rest of the series, we will have a look at the different dimensions of the drop bar and how they affect fit.  This article concentrates on handlebar width.  Future articles will explore reach, drop and shape. For the remainder of this article we will be focusing on road handlebars. Some, [...]

By |2021-09-23T13:22:35+10:00September 22nd, 2021|Bicycle equipment, Bike fit|0 Comments

Finding your optimal drop handlebars

Finding your optimal road handlebar When optimising a cyclist’s position on a bike, there has been extensive research regarding torso, hip and knee angles, or an optimal cleat position on the shoe. There has been research regarding the aerodynamics - particularly regarding the CDA and how to reduce it by reducing a rider’s frontal surface area. There has however, been next to nothing regarding the optimal road handlebar for a given rider nor how they affect a [...]

By |2021-08-29T20:23:15+10:00August 29th, 2021|Bicycle equipment, Fitting tools|0 Comments

Spatzwear overshoes and gloves to warm up winter cycling

Spatzwear overshoes and gloves to warm up winter cycling Living in Canberra and taking up cycling over 15 years ago has meant I have spent my fair share of winters in the Territory. As a bike fitter, I seek to fit cyclists so that they are in a comfortable position on the bike. This comfort can relate to lack of pain and discomfort in the cycling muscles and joints or on the contact points such as the [...]

By |2021-06-02T21:08:05+10:00June 2nd, 2021|Bicycle equipment|0 Comments

The drawbacks of bike fitting done on your own bike

The drawbacks of bike fitting on a trainer With the number of bike fitting methods around, you may be wondering which is the best one for optimising your position. Will the bike shop sizing serve me well? Should I have an angle based fit? A bike brand specific fit. What about having a biomechanist or sports scientist fit me? Is 3D video capture or saddle pressure mapping important? It can be a bit of minefield to wade [...]

By |2021-04-26T10:58:23+10:00April 26th, 2021|Bicycle equipment, Bike fit|0 Comments

The costs involved in a bike fit

The costs involved in a bike fit You might be wondering what sort of costs you are up for when seeking your Winning Position. My philosophy is to make this process as cost effective as possible. I like to accommodate a cyclist’s existing equipment where possible. That said, it's common that additional equipment is required to achieve a comfortable and efficient position. I'll now outline some of the common expenses that customers encounter in implementing a bike [...]

By |2020-08-03T11:35:59+10:00August 3rd, 2020|Bicycle equipment, Bike fit|0 Comments

How to find the perfect saddle

How to find the perfect saddle I am a firm believer that a cyclist shouldn’t have to suffer saddle discomfort.  Far too many people accept saddle discomfort as an inevitable part of cycling.  They put up with it and hope that they will ‘toughen up’ over time.  At best this approach leads to a reduction in the joy of cycling and at worst to permanent damage to bits you really don’t want damaged.  I believe it is [...]

By |2019-02-17T13:42:31+11:00January 27th, 2019|Bicycle equipment, Bike fit, Fitting tools|0 Comments
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